Here are my re tweeking of my packaging label for Heinz Sub division which is called Lunaire Liqueur. It is liqueur used for mixing drinks.
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- JustinB13
- An aspiring graphic designer that wants to do more.
15 comments:
The label is looking much more sophistacted, it looks good with black edging it and the softer shape of the label. The ovals containing the flavors should be sized down a tad, they're starting to kiss the corners of the border.
I think its looking better. the bottom points look too sharp compared to the rest of the design that is ornamental and very round edge.
Also the swirls/ornaments look a little forced, i would integrate them in a different way. or lower the opacity.
The black is very strong... maybe a lighter color... or switching the colors of the filigree with the black so that the filigree is black. Also, why is raspberry and and citrus flowers? Your should probably stick with the fruit shapes.
-Jenny
This is looking much more sophisticated. I am glad not to see the name "Heinz" on the label, it really disagreed with me. Overall this looks great. I would try making some of the elements just a little smaller, they push the edge a little and the white space at the top seems empty.
Now that I'm taking a second look, I'm wondering how the label would look like printed on a transparent background...the white is still strong.
I think you should stay with the black as it gives a formal appeal to the product. The ornamentation would benefit from more organic variation; right now it feels too automatic.
way better the previous ones had too much going on these are much more cleaner the fonts are a better choice as well. also having the black along the edges gives it a more sturdy look as well good job.
its definitely getting there..experiment with ditching the label and sticking clear vinyl graphics on it. could look really cool. maybe a label on back with some cool imagery on the inside to be seen through the front?
the design is great the only problem is why the flower in the middle to different from the other two but the over all look is more clear now than before.
I think it looks a lot better from what you had last week. I still think you shoul play around with different typefaces along with colors for the label. Maybe ditching the label all together and having it clear and transparent.
It's hard to see the swirly stuff on the top of the vanilla flavor. I don't think you need them, though.
Your content amount on the bottom doesn't look readable.
Where is your Heinz logo? Is it that thing at the very bottom? Maybe you should make it somewhat visible.
You should also check all of your borders around the type and shapes...
Other than that, looks good.
-Christine
The progress is looking a lot better. I would trying playing around with the typeface more though. =)
Sarom R.
This is a much more interesting take on the product than before. I'm liking those typefaces quite a bit, I don't think you should change them.
But, a few things strike me right away. All the elements you have on there are contained in some way or another... that is all but the (floral?) patterns on the top of the label. So in other words, you have a slight break in consistency, which can be easily solved. Next is your top window-like portion of the label. It just does not serve any purpose at the moment and is simply a void of negative space. You can try alleviating that by moving your existing elements around a bit, and perhaps even enlarging them if it works. Last two things are the fact that your illustrations for the flavors do not actually correspond with the flavors and the bottom of your label looks very odd with those angular leg-like shapes.
So in other words, quite a bit of nit-picking but none if it is that much of a big deal! Very nice improvement.
This look feels more like liqueur and your label fits on the bottle very nicely. I like how you hid hein. I do agree with Jenny though, I think you should use the fruit shapes rather than the flowers, for the vanilla, you could put a vanilla bean. The flowers aren't as obvious to the flavor type than the actual fruits.
Also I don't know if those ornamental things at the top of the label are really helping or not.
-Paul.
black feel heavy, but lets see mock up to really decide
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